Imagine what your brand could become with the right creative partner.
Arc is a brand and creative studio based in Metro Detroit, working with businesses locally and nationally to shape stronger brands and bring them to life.
We started Arc around a simple idea: every brand has a story, and that story should guide everything that follows. Before the campaign, the video, the website, or the design, there has to be clarity around what the brand stands for and where it wants to go. That’s why we work from the top down.
We help businesses shape their strategy, then carry that story through everything people see, hear, and experience.
Behind it all, we carry three simple values: Story, Consistency, and Integrity.
Story gives the brand meaning. Without it, there’s nothing for people to connect with or remember. Consistency keeps the brand working as a whole. Every message, visual, campaign, and experience should feel connected, intentional, and unmistakably yours. Integrity shapes the way we work with our clients. We give thoughtful guidance, communicate clearly, and recommend what we believe is right for the brand.
With more than 30 years of combined experience, we’ve worked with emerging businesses, established organizations, and national brands across a wide range of industries. Our size keeps us close to the work and close to our clients, while our experience gives us the perspective to think much bigger.
One Partner. One Story. More Possibilities.
Imagine This.
Jeremy Dulac
Co-Founder
Jeremy brings creative leadership and demonstrated technical expertise to Arc, and he runs the studio's operations from scoping and scheduling through delivery. His background spans broadcast television and music video production, and he has led creative departments and production teams for national brands, including productions at international motorsports events. He keeps complex projects organized and moving without losing sight of the story they're meant to tell.
Michael Steinbeck
Co-Founder
Michael leads brand strategy and creative direction at Arc. For more than 25 years, he has built and led in-house brand and creative teams for national companies, in industries ranging from motorsports and defense to engineering and healthcare. His work has spanned brand development, campaigns, and video, including training content developed alongside federal agencies. He brings a clear view of how a brand should work as a whole, and the hands-on experience to carry it through.