EXPERTISE
Digital Presence
Great work only matters if the right people see it. We don't hand over a finished film or campaign and wish you luck. Digital presence is our follow-through: we help put the work we create in front of the audiences it was made for, through targeted digital advertising, streaming TV, and social media.
Who it's for
Organizations that have invested in a video, campaign, or new brand and want to make sure it reaches people. It's especially useful when you know who you want to reach, like residents in a certain area, job candidates, or customers in a specific market, but aren't sure of the best way to get there.
Brand Strategy & Development
Every brand has a story. Before the logo, the website, or the next campaign, there has to be clarity about what that story is: what your organization stands for, who it serves, and where it's going. Brand strategy is where we define that, and brand development is how we give it a voice and a look people recognize.
Targeted digital advertising
Ads placed in front of specific audiences by location, interests, and demographics
Streaming TV advertising:
Placing your video on streaming platforms such as Hulu, reaching viewers where they watch
Social promotion:
Boosting your content on social media so it reaches beyond your current followers
Channel planning:
Recommending where your work will do the most good, based on your audience and goals
Formatting for each platform:
Adapting your video and graphics so they work well wherever they appear
What's included
How we work
Know the audience
We start with who needs to see the work and what you want them to do once they hear about you.
Choose the channels
We recommend the right mix of digital ads, streaming, and social for your audience and budget.
Launch
We prepare the content for each platform and get the campaign running.
Review and adjust
We keep an eye on how the work is performing and make adjustments along the way.
Listen
We start by learning about your organization, your audience, and your competition, through conversations with leadership and the people closest to your customers.
Define
We turn what we learn into a clear strategy: your positioning, your story, and the message at the center of it.
Design
With the strategy in place, we build the identity that expresses it, from the logo to the full visual system.
Carry it forward
We document everything in brand guidelines, and we can carry the brand into your website, video, campaigns, and materials, so it holds together everywhere people encounter it.
Frequently asked questions.
Are you a digital marketing agency?
Not in the traditional sense. Imagine strong brand work is the home run - it only counts once you make your way around the bases. Digital presence is how we carry the work we create together all the way home.
Can you advertise on streaming services like Hulu?
Yes. Streaming TV advertising lets your video run on major streaming platforms, targeted to the viewers and areas you want to reach.
Can you promote content we didn't create with you?
It's possible, but it works best when we've shaped the strategy and the content ourselves and can see the thread all the way through. If you have existing work, we'll give you an honest take on it.
How much do we need to spend on advertising?
It depends on your goals and audience. We'll recommend a budget that fits what you want to accomplish and help you get the most from it.
How will we know it's working?
The platforms we use provide performance data, such as views and reach. We review it with you and adjust as the campaign runs.