EXPERTISE
Ongoing Brand Partnership
Strong brands are built through consistency. An ongoing partnership makes Arc an extension of your marketing team. You share your goals, and we define the strategy and carry it out, with the same look, the same voice, and a steady flow of work every month, without starting over with each new project.
Who it's for
Marketing teams with big goals and limited capacity to reach them. Organizations that need both strategic thinking and a steady flow of creative work but aren't ready to build a full in-house creative staff. If you're planning campaigns, posting on social, updating materials, and producing video throughout the year, we can operate as your creative team and keep all of it working toward the same goals.
Brand Strategy & Development
Every brand has a story. Before the logo, the website, or the next campaign, there has to be clarity about what that story is: what your organization stands for, who it serves, and where it's going. Brand strategy is where we define that, and brand development is how we give it a voice and a look people recognize.
Strategy:
Turning your goals into a clear plan for campaigns, content, and priorities
Campaign execution:
Producing that plan, from concept to finished work
Regular content:
Photography, video, graphics, and social posts each month, so you always have fresh material to share
Creative direction:
Brand oversight across everything we produce, so it all looks and sounds like you
Flexible capacity:
As many hours or days each month as your workload calls for, scaled up or down as your needs change
What's included
How we work
Start with your goals
We learn what you want to achieve, then build the strategy and plan for the months ahead with your team.
Ongoing content
We create the content and materials on a steady rhythm, so there's always something ready to share.
Stay consistent
Because we know your brand, every piece fits with the last, whether it's a social post, a brochure, or a brand film.
Review and adjust
We check in regularly, look at what's working, and shift priorities as your needs change.
Listen
We start by learning about your organization, your audience, and your competition, through conversations with leadership and the people closest to your customers.
Define
We turn what we learn into a clear strategy: your positioning, your story, and the message at the center of it.
Design
With the strategy in place, we build the identity that expresses it, from the logo to the full visual system.
Carry it forward
We document everything in brand guidelines, and we can carry the brand into your website, video, campaigns, and materials, so it holds together everywhere people encounter it.
Frequently asked questions.
How is this different from hiring you project by project?
Projects start and stop. A partnership keeps moving. We learn your brand once and build on it every month, which makes the work more consistent, the process faster, and the results stronger over time.
Can you work alongside our marketing team?
That's how it works best. You tell us where you want to go, and we help define the strategy to get there, then produce the work to make it happen, keeping everything on brand along the way.
How much time does it include?
Whatever fits your workload. Some partners need a few hours a month, others need us for most of it, and we can adjust as your needs change.
How is it priced?
A single monthly fee based on the time and scope we agree on together. It replaces a stream of separate estimates and invoices with one predictable number.
Can the scope change?
Yes. Priorities shift, and the partnership shifts with them. We can scale your hours up or down as your needs change, including around busy seasons and big launches.