Community Veterinary Partners
One Voice Across Every Practice.
"Every practice serves its own community. The brand has to feel at home in all of them."
Industry:
Veterinary, healthcare
Services:
Direct mail, email marketing, print design, campaign design
Location:
Philadelphia, Pennsylvania
Overview
Community Veterinary Partners brings together more than 150 veterinary practices, each with its own team, clients, and local reputation. Arc produced a series of direct mail, email, and print campaigns for the network, working closely with its CRM marketing team.
The challenge
A network this size has to speak with one voice without erasing what makes each practice feel local. Pet owners know their clinic by name, not by its parent company. Every campaign needed to feel personal to the practice sending it while staying consistent across the network.
Our approach
We designed each campaign around a shared message and visual system, then versioned it clinic by clinic, more than 150 times per campaign. Each version carried the practice's own name and details, so every piece felt like it came from the clinic pet owners already trust. It was careful, detailed work, and it's what let one campaign work in 150 different communities.
What we delivered
Wellness reminder campaigns encouraging routine care and checkups
Seasonal campaigns timed to the needs of pets and owners throughout the year
New client offers to help practices grow in their communities
Direct mail, email, and print materials, versioned for over 150 individual clinics
