KMS Medical Supply & HVIS
Two Brands, One Standard.
"A company's history earns trust. Its brand decides whether that trust carries forward."
Industry:
Healthcare, medical supply
Services:
Rebrand, logo design, messaging, brand guidelines, ecommerce website content, catalogs, social content
Location:
Dearborn, Michigan
Overview
KMS Medical Supply and HVIS were sister companies under the same ownership. KMS was a full-line medical and surgical supply distributor based in Dearborn, serving customers nationwide. HVIS provided mobile and modular imaging labs, including cath, CT, MRI, and nuclear medicine, to hospitals across the United States and Canada. Arc built the brands for both companies, and both have since been acquired.
The challenge
KMS began as Krasity's, a long-established Dearborn medical supply business with a limited online presence. Its website was outdated and showed only part of what the company offered. When new ownership took over, the goal was to grow KMS into a company that could compete with much larger medical supply distributors, backed by a new sales team. That called for a complete rebrand and a digital presence that matched the company's full capabilities.
HVIS faced a different test. Its customers were hospital leaders making high-stakes decisions about patient care during equipment replacements, so the brand had to communicate reliability, expertise, and service from the first impression.
Our approach
We started with the story. For KMS, that meant defining the company's messaging and core values before designing anything, then carrying the new brand everywhere customers would find it. We led the website content and oversaw the build of a new ecommerce site with more than 900 products, bringing the full product line online for the first time. We also gave the sales team the catalog and materials they needed to compete. For HVIS, we clarified what set the company apart in a specialized, service-driven industry and built a brand its team could carry into every conversation.
What we delivered
KMS Medical Supply
Complete rebrand, including logo design, messaging, and core values
Website content and ecommerce site development, with more than 900 products
Product catalog and brand materials
Direct mail, email, and social content
HVIS
Logo design, messaging, and brand guidelines
Social content
Pitch decks and internal sales documents
