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The Science of Color in Branding
Studies show 93% of consumers rely on visual appearance when considering new products. When someone sees your brand for the first time,...

ARC Brand & Creative
Jul 24 min read
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You Have Three Seconds: Capturing Attention Fast
We’ve all felt it. The endless scroll. Whether it’s Instagram, YouTube Shorts, TikTok, or just flipping through a website, people consume...

ARC Brand & Creative
Jun 113 min read
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