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The Power of Public Perception: Lessons from Cracker Barrel’s Logo Reversal
Branding Beyond a Logo A brand is more than a graphic mark. It is the promise you make to your customers, the personality you show the...

ARC Brand & Creative
Sep 32 min read
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What Makes a Great Logo?
And Why it Matters. A logo might seem like a small thing - but in brand identities, small things can carry a lot of weight. Your logo...

ARC Brand & Creative
May 223 min read
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