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Video


You Have Three Seconds: Capturing Attention Fast
We’ve all felt it. The endless scroll. Whether it’s Instagram, YouTube Shorts, TikTok, or just flipping through a website, people consume...

ARC Brand & Creative
Jun 113 min read
10 views
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Finding the Right Location for Creative Content Shoots
When a content producer thinks about a great shoot - whether it’s video or photo - gear often takes the spotlight. Cameras, lenses,...

ARC Brand & Creative
Jun 42 min read
8 views
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More K's, More Confusion: Resolution is Only Part of the Story.
In the world of modern video production, resolution gets a lot of attention. It’s become a primary spec that camera makers and screen...

ARC Brand & Creative
May 284 min read
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The Role of Video in Modern Marketing Strategies
In a world where attention spans are shrinking and competition is growing, video has become the most powerful tool in a brand’s marketing...

ARC Brand & Creative
May 143 min read
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