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Your Brand Still Matters, Even When Business Is Good.
You’re making money. Clients are happy. You're getting referrals. It’s easy to put branding and content on the back burner when things...

ARC Brand & Creative
Jul 163 min read
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Shooting RAW in 2025 Makes More Sense Than Ever
Years ago, RAW video was often seen as overkill, or unachievable. It was the domain of big-budget productions with dedicated DITs,...

ARC Brand & Creative
Jul 93 min read
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The Science of Color in Branding
Studies show 93% of consumers rely on visual appearance when considering new products. When someone sees your brand for the first time,...

ARC Brand & Creative
Jul 24 min read
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